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trends Besucherforschung
author SOR, Published in the newsletter of Culture - Management -. Policy, "Raabe Verlag, February 2010
The average U.S. cultural visitor is white, over 45 years, on average formed (at least estend a master's degree) and has an above-average household income, this characterization was since the founding of the first U.S. cultural institutions in the 19 century. But for how long?
The management consultancy McKinsey has created on behalf of the League of American Orchestras (Association of American orchestras) a visitor study conducted in mid-December has been released. The results, with the already published in June, visitors study by the National Endowment of the Arts (Federal Agency for Culture) match should alert U.S. cultural manager. The combined results show a decrease of 29% of visitors in the area of classical music since 1982, 20% of them alone since 2002. Although these figures are comparable to the decline in visitor numbers in other areas of the performing arts, but one question remains: Where are the visitors? The orchestras recently reported increase in visitors is due to the increased participation of multiple visitors back. The proportion of the total population, which takes part in cultural events continues to decline. The visitors also turn gray faster than the general public. Was the visitors' average age in 1982 another 40 years, it had risen in 2008 to 49 years. The average age of the U.S. population rose during the same period from 39 to 45 years. According to studies participation also falls in the elderly been so reliable and educated than average visitors. And another trend is already foreseeable: 2018, the proportion of Hispanic origin population at 20%. How can the European cultural tradition - concert hall, museum, ballet, opera and theater - to remain relevant? The alignment of the programs on a white elite encounters decades of resistance, leading to the creation and promotion of policy led Audience Development, Diversity and Inclusion Aufgabenund initiatives. The U.S. cultural managers must Jezter do their homework: program design for a young generation accustomed to new media and visitors who are not in the European Kulturtradionverwurzelt are just two of many future tasks.
Stay tuned. 
author SOR, Published in the newsletter of Culture - Management -. Policy, "Raabe Verlag, February 2010
The average U.S. cultural visitor is white, over 45 years, on average formed (at least estend a master's degree) and has an above-average household income, this characterization was since the founding of the first U.S. cultural institutions in the 19 century. But for how long?
The management consultancy McKinsey has created on behalf of the League of American Orchestras (Association of American orchestras) a visitor study conducted in mid-December has been released. The results, with the already published in June, visitors study by the National Endowment of the Arts (Federal Agency for Culture) match should alert U.S. cultural manager. The combined results show a decrease of 29% of visitors in the area of classical music since 1982, 20% of them alone since 2002. Although these figures are comparable to the decline in visitor numbers in other areas of the performing arts, but one question remains: Where are the visitors? The orchestras recently reported increase in visitors is due to the increased participation of multiple visitors back. The proportion of the total population, which takes part in cultural events continues to decline. The visitors also turn gray faster than the general public. Was the visitors' average age in 1982 another 40 years, it had risen in 2008 to 49 years. The average age of the U.S. population rose during the same period from 39 to 45 years. According to studies participation also falls in the elderly been so reliable and educated than average visitors. And another trend is already foreseeable: 2018, the proportion of Hispanic origin population at 20%. How can the European cultural tradition - concert hall, museum, ballet, opera and theater - to remain relevant? The alignment of the programs on a white elite encounters decades of resistance, leading to the creation and promotion of policy led Audience Development, Diversity and Inclusion Aufgabenund initiatives. The U.S. cultural managers must Jezter do their homework: program design for a young generation accustomed to new media and visitors who are not in the European Kulturtradionverwurzelt are just two of many future tasks.
Stay tuned.
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