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Orchestra League, Day 1, opening event

Thousands of cultural managers, musicians, and consultants gathered on the first day of the conference of the League of American Orchestras for the launch event in Atlanta, Georgia. After a magnificent performance by Ney Rosauros Concerto for Marimba and Orchestra by a local youth orchestra and the usual thanks and greetings, the keynote speaker Ben Cameron resigned from the Doris Duke Charitable Foundation and brought to the podium of the current Position of the orchestra to the point eloquently. The biggest challenge for orchestra, is not the wirtschatfliche situation, but declining visitor numbers and technology to merge with the concert experience.
all been relatively constant demographic factors in U.S. society and therefore the U.S. user culture, age, race, gender, income, etc. Change customer currently radical. Fewer and fewer people are familiar because of the social Change and the rapid degradation of music education with the traditional classical concert experience. The audience stays away and urgent, new concert formats, placement and Kommunkationswege be found. Everything is on the table. The younger
"on-demand generation" It is used to computer games, music, social networks 24 hours a day on call to have available. How then can a classical concert, to keep fixed hours and outside the four walls eigenenn?
Ben Cameron gave the plenary four questions along the way, where orchestras have to be measured: first
What benefit has symphonic music in my community?
second What is the benefit that symphony music alone brings?
third What harm suffered by my community if symphonic music goes away?
4th My orchestra is set up so that I can make this question and its consequences?
The next days will give all parties hope the concert experience with many ideas on the road.

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Orchestra League, Day 1, before the start of

A question that was asked before the conference on this blog and will be discussed at the conference with colleagues from me is "What do American orchestra to Latinos interested in symphony concerts? Or, as minorities are addressed by orchestras? "
much, is the short of replies. American orchestras do much to ethnic minorities for the classical, European cultural tradition rooted in the concert experience to inspire. Here are
Eining facts on this issue. In California, Texas, Washington DC and Hawaii are so-called ethnic minorities (Latinos, African Americans, Pacific Islanders, Asians, Native Americans) are already the majority. Short Facts is that in the states of Arizona, Mississippi, Maryland and New York also be the case. In Los Angelos Latinos are already the majority in the under 18-year old. A young Venezuelan Gustavo Dudamel as there as artistic director and conductor use, is therefore particularly interesting from a marketing perspective.
many questions, to communicate with Latinos as Sprachpraeferenz, household disposable income with which cultural background Latinos identify themselves, many places are often still unanswered. The need for more intensive communication is beyond dispute. In California, Latinos represent represent more than 30% of the population, as a cultural users are represented by single-digit percentage. With Psychograms can often make better predictions than with demographic factors. Many studies are on the way to hopefully provide information about preferences and behavior. Continued ...

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Orchestra R / Evolution

Two more days until the Conference of the League of American Orchestras, the Association of American orchestras, of which I daily Wednesday through Friday from Atlanta will report here. American orchestras are currently pondering the content, economically and structurally significant challenges. The central question is: "How can orchestras in the 21st century remain relevant?" A vote for this and three other questions, one of which during the Expertendinner discussed. Vote with you and follow the debate live in the stream on 16 June at 21.40Uhr http://orchestrarevolution.org/?page_id=821

What topics are of interest also from a German perspective? What questions should I ask for you during the conference to American colleagues and then answer on this blog? Please ask your question as a comment on this article. Thank You!