A question that was asked before the conference on this blog and will be discussed at the conference with colleagues from me is "What do American orchestra to Latinos interested in symphony concerts? Or, as minorities are addressed by orchestras? "
much, is the short of replies. American orchestras do much to ethnic minorities for the classical, European cultural tradition rooted in the concert experience to inspire. Here are
Eining facts on this issue. In California, Texas, Washington DC and Hawaii are so-called ethnic minorities (Latinos, African Americans, Pacific Islanders, Asians, Native Americans) are already the majority. Short Facts is that in the states of Arizona, Mississippi, Maryland and New York also be the case. In Los Angelos Latinos are already the majority in the under 18-year old. A young Venezuelan Gustavo Dudamel as there as artistic director and conductor use, is therefore particularly interesting from a marketing perspective.
many questions, to communicate with Latinos as Sprachpraeferenz, household disposable income with which cultural background Latinos identify themselves, many places are often still unanswered. The need for more intensive communication is beyond dispute. In California, Latinos represent represent more than 30% of the population, as a cultural users are represented by single-digit percentage. With Psychograms can often make better predictions than with demographic factors. Many studies are on the way to hopefully provide information about preferences and behavior. Continued ...
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