Thousands of cultural managers, musicians, and consultants gathered on the first day of the conference of the League of American Orchestras for the launch event in Atlanta, Georgia. After a magnificent performance by Ney Rosauros Concerto for Marimba and Orchestra by a local youth orchestra and the usual thanks and greetings, the keynote speaker Ben Cameron resigned from the Doris Duke Charitable Foundation and brought to the podium of the current Position of the orchestra to the point eloquently. The biggest challenge for orchestra, is not the wirtschatfliche situation, but declining visitor numbers and technology to merge with the concert experience.
all been relatively constant demographic factors in U.S. society and therefore the U.S. user culture, age, race, gender, income, etc. Change customer currently radical. Fewer and fewer people are familiar because of the social Change and the rapid degradation of music education with the traditional classical concert experience. The audience stays away and urgent, new concert formats, placement and Kommunkationswege be found. Everything is on the table. The younger
"on-demand generation" It is used to computer games, music, social networks 24 hours a day on call to have available. How then can a classical concert, to keep fixed hours and outside the four walls eigenenn?
Ben Cameron gave the plenary four questions along the way, where orchestras have to be measured: first
What benefit has symphonic music in my community?
second What is the benefit that symphony music alone brings?
third What harm suffered by my community if symphonic music goes away?
4th My orchestra is set up so that I can make this question and its consequences?
The next days will give all parties hope the concert experience with many ideas on the road.
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